| Title | TIT TV |
| Brand | THINK-PINK |
| Product/Service | THINK-PINK |
| Category |
A15. Charities & Appeals |
|
Entrant
|
LEO BURNETT Brussels, BELGIUM
|
|
Idea Creation
|
LEO BURNETT Brussels, BELGIUM
|
|
PR
|
LEO BURNETT Brussels, BELGIUM
|
|
Production
|
DARK HORSE Gembloux, BELGIUM
|
Credits
| Tom Garcia |
Leo Burnett Brussels |
Creative Director |
| Brigitte Baudine |
Dark Horse |
Company Producer |
| Raf De Braekeleer |
Cobra Radio Brewery |
Company Producer |
| Christophe Cossement |
Cobra Radio Brewery |
Sound engineer and composer |
| Raf De Smet |
Leo Burnett Brussels |
Copywriter |
| Ivan Moons |
Leo Burnett Brussels |
Art Director |
| Jeroen Vernelen |
Leo Burnett Brussels |
Account Director |
| Elodie Pagaud |
Leo Burnett Brussels |
Account Executive |
| Monique Sampermans |
Leo Burnett Brussels |
Agency TVC Producer |
Brief Explanation
We see a succession of images containing everyday and other objects that could resemble a pair of breasts.
Meanwhile we hear the well known vintage elektro tune 'Pop Corn'. After a few seconds a male voice starts singing along and we notice that what he sings is the word 'TET', Dutch for 'tit(ty)'. Gradually more men join in and start singing, laughing and having fun in a very boyish way.
Then the VO explains: “Men think about breasts all the time. Which is good. Because then they can remind women to have regular check-ups. Give breast cancer no chance. Check Think-Pink.be.”