Title	LUKAKU
Brand	NATIONALE LOTERIJ - SCOOORE
Product/Service	SPORTS BETTING
Category	C01. Viral Film
Entrant	THESE DAYS Antwerp, BELGIUM
Idea Creation	THESE DAYS Antwerp, BELGIUM

Name	Company	Position
Pieter Staes	These Days	Creative Director
Manuel Ostyn	These Days	Creative Director
Elise Eeckhout	These Days	Account Manager
Gertjan Smet	These Days	Art Director
Tomas Van Loon	These Days	Copywriter
Danny Vissers	These Days	Copywriter
Benoit De Clerck	Geronimo	Director
Mathias Kerner	Geronimo	Producer
Ingeborg Van Hoof	These Days	RTV Producer
Bruno Dejonghe	These Days	RTV Producer
Mathias Lewis	Raygun	Sound Engineer

Brief Explanation

Romelu Lukaku is a very competitive football player.Both on and off the pitch. Triggering his competitive nature we challenged him to play a game of FIFA against a total gamer newbie: Cécile De Gérnier. Cécile is striker for the womens national team and was later used as spokes person for our traditional campaign. But what Lukaku didn't know, was that he was actually playing the world champion FIFA, hiding behind the scenes. At the end of the film, we revealed everything, turning his dispair into a smile and invited people to enjoy an unpredictable EURO 2016 with SCOOORE!