| Title | THE CHORUS |
| Brand | HEINEKEN |
| Product/Service | HEINEKEN |
| Category |
A02 . Drinks |
|
Entrant
|
PUBLICIS ITALY Milan, ITALY
|
|
Idea Creation
|
PUBLICIS ITALY Milan, ITALY
|
|
Production
|
PARTIZAN Paris, FRANCE
|
Credits
| Bruno Bertelli |
Publicis Italy |
Creative Director |
| Cristiana Boccassini |
Publicis Italy |
Creative Director |
| Marco Venturelli |
Publicis Italy |
Creative Director |
| Luca Cinquepalmi |
Publicis Italy |
Creative Director |
| Polina Zabrodskaya |
Publicis Italy |
Associate Creative Director |
| Michele Picci |
Publicis Italy |
Associate Creative Director |
| Simone Di Laus |
Publicis Italy |
Art Director |
| James Moore, Moritz Gooede |
Publicis Italy |
Strategic Planners |
| Lorenza Montorfano |
Publicis Italy |
International Account Director |
| Jana Uhlarikova |
Publicis Italy |
International Account Supervisor |
| Dalila Salhi |
Publicis Italy |
International Account Executive |
| Silvia Cattaneo |
Publicis Italy |
Agency Producer |
| Gianluca Di Tondo |
Heineken |
Senior Director Global Heineken Brand |
| Anuraag Trikha |
Heineken |
Director Global Heineken® Brand Communication & Digital |
| Agnieszka Gorecki |
Heineken |
Heineken Brand Communication Manager Global Marketing |
| Antoine Bardout-Jaquet |
Partizan |
Director |
| Robin Accard |
Partizan |
Exevutive Producer |
| Bill Smedley |
Partizan |
Editor |
Brief Explanation
As a global sponsor of music events, Heinekens wants to demonstrate to its fans that
it understands what makes live music so special. The fun of live gigs isn’t just the
music – it’s everything surrounding it. Live your music is about transforming the
passive listeners who watch from the back row into voracious music live-ers, ready
to open up to everything live music has to offer. From head-nodders to
head-bangers. Because when you live your music, live music becomes even
greater.