Title	HUNT OR BE HUNTED
Brand	JAGERMEISTER
Product/Service	JAGERMEISTER
Category	A02 . Drinks
Entrant	McCANN Madrid, SPAIN
Idea Creation	McCANN Barcelona, SPAIN

Name	Company	Position
Mónica Moro	Mccann Spain	General Creative Director
Ana Brossa	Mccann Spain	Executive Creative Director
Fernando Alcazar	Mccann Spain	Creative Director
Xavi Gimeno	Mccann Spain	Creative Director
Fernando Alcazar, Christian Espinosa	Mccann Spain	Arts Directors
Xavi Gimeno, Pepe Arenas, Ruben Pazos	Mccann Spain	Copywritters

Brief Explanation

With a sales increase of 1,600%, Jagermeister had become the drink of the moment. And our challenge was to turn that drink into a legend impossible to forget. In order to achieve this, we had to do something that would be literally impossible to erase from our target’s mind and skin. So we created the first animated short film made by real tattoos. We called it Hunt or be Hunted as it defined the spirit that the brand wanted to communicate