| Title | SMILE |
| Brand | TESCO MOBILE |
| Product/Service | TESCO MOBILE EU ROAMING SERVICE |
| Category |
A11. Commercial Public Services |
|
Entrant
|
SAPIENTNITRO London, UNITED KINGDOM
|
|
Idea Creation
|
SAPIENTNITRO London, UNITED KINGDOM
|
|
Production
|
RATTLING STICK London, UNITED KINGDOM
|
|
Additional Company
|
FINAL CUT London, UNITED KINGDOM
|
|
Additional Company 2
|
MPC CCREATIVE London, UNITED KINGDOM
|
Credits
| Mark Hunter |
SapientNitro |
ECD |
| Stephen Worley |
SapientNitro |
Agency Producer |
| Jarrod Cocksedge |
SapientNitro |
Client Director |
| Mark Hunter |
SapientNitro |
Copywriter |
| Julia Taylor |
SapientNitro |
Copywriter |
| Steve Boswell |
SapientNitro |
Copywriter |
| Mark Hunter |
SapientNitro |
Art Director |
| Richard Ulfvengren |
Rattling Stick |
Producer |
| Tim Maurice-Jones |
Rattling Stick |
DOP |
| David Webb |
Final Cut |
Editor |
Brief Explanation
The creative centres around the ill-fortunes of exasperated British holidaymakers, and positions mobile bills as one less thing to worry about amid the chaos.
The 40” spot presents a series of small but nonetheless demoralising failures that befall a cross-section of British travellers in various European destinations; one of which includes a woman watching in horror as her suitcase explodes open on the luggage carousel, and another showing a man ready to sip a tropical drink whilst relaxing on a hammock, which then suddenly snaps and leaves him sprawled and dazed on the hot sand.