| Title | OPERA |
| Brand | ŠKODA |
| Product/Service | SLEEP DETECTOR TECHNOLOGY |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
LA CHOSE Paris, FRANCE
|
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
Credits
| Pascal Grégoire |
la chose |
CEO and Creative Director |
| Charles Flamand |
la chose |
Copywriter |
| Yanis Benouri |
la chose |
Copywriter |
| Alexandre Fort |
la chose |
Art Director |
| Guillaume Ganty |
la chose |
Art Director |
| Nicolas Buisset |
la chose |
Head TV Prod |
| Laura Sacarrère |
la chose |
TV-Prod |
| Jean-Baptiste Lucas |
la chose |
Account Manager |
| Eric Guillod |
la chose |
Account Manager |
| Laurène Frasca |
la chose |
Account Manager |
| Barka Zérouali |
la chose |
Head of communication / PR |
| Shaun Severi |
Control Films |
Director |
| Control Films |
Control Films |
Production house |
| Das Ding / THE |
Das Ding / THE |
Sound production |
Brief Explanation
The movie begins in an Opera house during a concert. The cymbalist slowly falls asleep. The conductor looks panicked, as it’s her moment to play. Fortunately, the musician next to her wakes her up by playing 3 notes in her ear, so she can finish the song.
The same scene happens, with the same characters, but this time, in a car. Except this time, it’s not the musician, but the Driver Fatigue Sensor technology of the car that wakes her up.