OK DRINKERS NICO

TitleOK DRINKERS NICO
BrandKRONENBOURG
Product/ServiceALCOHOL AWARENESS
Category C03. Screens & Events
Entrant LA CHOSE Paris, FRANCE
Idea Creation LA CHOSE Paris, FRANCE
Credits
Name Company Position
Pascal Grégoire la chose CEO and Creative Director
Eric Tong Cuong la chose Director of strategic planning
Ibrahim Seck la chose Creative Director
Nathalie Foratier la chose Creative Director
Marjorie Di Natale la chose copywriter
Nicolas Buisset la chose Head TV Prod
Benjamin Auberdiac la chose Post production manager
Marjorie Di Natale la chose Agency representative
Barka Zerouali la chose Head of communication / PR
Cube Cube Production house
Laurent Montrozier Cube Produceur
Alexandre Pagot Cube Producer
Au Revoir Charlie Au Revoir Charlie Sound production
Arnaud & François Cube Director

Brief Explanation

The OK Drinkers? campaign was designed to raise - with humor - the awareness about the consequences - on self and on the others - of an uncontrolled alcohol consumption. Through 5 40-seconds animated videos, it shows familiar “anti-heroes” behaving excessively when they have exceeded their limits.