Title	BABYROOM
Brand	FONDS GEZOND GEBOREN
Product/Service	FOUNDATION
Category	A15. Charities & Appeals
Entrant	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Idea Creation	J. WALTER THOMPSON AMSTERDAM, THE NETHERLANDS
Production	25FPS Amsterdam, THE NETHERLANDS
Production 2	CHIEL MULLER Amsterdam, THE NETHERLANDS

Name	Company	Position
Marcel Hartog	J. Walter Thompson Amsterdam	Executive Creative Director
Bas Korsten	J. Walter Thompson Amsterdam	Executive Creative Director
Joost van Nistelrooij	J. Walter Thompson Amsterdam	Creative
Oscar Flinterman	J. Walter Thompson Amsterdam	Creative
Lisa Merelle	J. Walter Thompson Amsterdam	Business Director
Charlene Thomas	J. Walter Thompson Amsterdam	Concept Producer
Lotte de Rooij	J. Walter Thompson Amsterdam	Screen Producer
Jamille van Wijngaarden	25FPS	Director
Menno Westen	25FPS	Director
Mike van Diem	25FPS	Director
Chiel Muller	Chiel Muller	Editor

Brief Explanation

In the film we see a perfectly prepared, brand new baby room, ready to be used. Meanwhile, we hear a proud mother full of joy reading the birth announcement of her newborn daughter. Then the camera moves closer and we see the cradle is, in fact, empty. While seeing this, we hear the mother’s birth message change into a heartbreaking obituary.