| Title | FORD - THE FAMILY |
| Brand | FORD |
| Product/Service | A WIDE RANGE OF FORD'S CAR PORTFOLIO |
| Category |
B03. Cars & Automotive Products & Services |
|
Entrant
|
VERY AGENCY Copenhagen, DENMARK
|
|
Idea Creation
|
VERY AGENCY Copenhagen, DENMARK
|
|
Media Placement
|
BE ON Copenhagen, DENMARK
|
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Production
|
NEW LAND Copenhagen, DENMARK
|
Credits
| Martin Vibe Jacobsen |
Very Agency |
COO |
| Louise Brandt |
Very Agency |
Strategic Director |
| Daniel Kragh-Jacobsen |
New Land |
Director |
| Thomas Bjerg |
Very Agency |
CEO |
Brief Explanation
As the story opens we see a father and his daughter playing around in front of the family home. As the mother arrives we sense an undercurrent of something wrong. We soon learn that the parents are going through a divorce, and as the film progresses we get an up-close view of how the situation affects each family member. We see the younger brother taking a stand with the limited means he has, by refusing to get out of the car unless his parents get back together. In the next part, we see the father struggling to have a heart-to-heart conversation with his kids while picking them up from school. Asserting that the divorce has changed their usual dynamics. Due to a separate crisis towards the end of the film we see all family-members reuniting and leaving us with a sense of ambiguous hope for the future of this family.