| Yossi Lubaton |
Baumann Ber Rivnay / Saatchi & Saatchi |
CEO |
| Jonathan Lang |
Baumann Ber Rivnay / Saatchi & Saatchi |
CCO |
| Eran Nir |
Baumann Ber Rivnay / Saatchi & Saatchi |
VP Creative Director |
| Oded Nadir |
Baumann Ber Rivnay / Saatchi & Saatchi |
Copywriter |
| Idan Levy |
Baumann Ber Rivnay / Saatchi & Saatchi |
Copywriter |
| Tal Leshetz Abugov |
Baumann Ber Rivnay / Saatchi & Saatchi |
Art Director |
| Ori Hasson |
Baumann Ber Rivnay / Saatchi & Saatchi |
Art Director |
| Ben Muskal |
Baumann Ber Rivnay / Saatchi & Saatchi |
VP Client Services |
| Alon Goldman |
Baumann Ber Rivnay / Saatchi & Saatchi |
Account Supervisor |
| Ori Ben Dror |
Baumann Ber Rivnay / Saatchi & Saatchi |
Account Executive |
| Chen Halpern |
Baumann Ber Rivnay / Saatchi & Saatchi |
Account Executive |
| Gil Gershon |
Baumann Ber Rivnay / Saatchi & Saatchi |
Account Executive |
| Shai Nissenboim |
Baumann Ber Rivnay / Saatchi & Saatchi |
VP Strategy |
| Lora Goichman |
Baumann Ber Rivnay / Saatchi & Saatchi |
Strategic Planning Supervisor |
| Eva Hasson |
Baumann Ber Rivnay / Saatchi & Saatchi |
Creative Coordinator |
| Dorit Gvili |
Baumann Ber Rivnay / Saatchi & Saatchi |
VP Production & Content |
| Alon Shmoelof |
Baumann Ber Rivnay / Saatchi & Saatchi |
Agency Producer |
| Maayan Dar |
Baumann Ber Rivnay / Saatchi & Saatchi |
Digital Creative Director |
| Idan Kligerman |
Baumann Ber Rivnay / Saatchi & Saatchi |
Social & Digital Director |
| Aviv Melamed |
Baumann Ber Rivnay / Saatchi & Saatchi |
Social Media Editor |
| Yoram Ever Hadani |
Self employed |
Director |
| Tomer Gilat |
Baumann Ber Rivnay / Saatchi & Saatchi |
Studio Designer |
| Yoram Keinan |
Baumann Ber Rivnay / Saatchi & Saatchi |
Head of Studio Design |
| Michael Shely |
Baumann Ber Rivnay / Saatchi & Saatchi |
Head of the Digital Studio |
| Ronit Doanis |
Baumann Ber Rivnay / Saatchi & Saatchi |
Traffic |
The Ford Kuga is a great car. An incredible crossover. In fact it's probably the best and most premium and quality crossover in its category. The problem however was that consumers were not familiar with it and thus they didn't take it into account when they went car shopping.
We decided to change that perception. Radically. That's why, to effectively convey our message the gloves would have to come off, and we'd need to take things to the extreme.
How extreme? Well how about taking on the services of a mega illusionist and omnivore extraordinaire like Eric Leclerc (Canada's two time magic champion and a figure even better known for his peculiar predilection for eating glass) to feast on our car and tell our audience exactly how well made (and how absolutely sublime) he thinks our car is.
Ford Kuga: Made only from the finest material