Title	FRIEND REQUEST
Brand	TESCO MOBILE IRELAND
Product/Service	MOBILE NETWORK
Category	A03. Fast Moving Consumer Goods
Entrant	CHEMISTRY Dublin, IRELAND
Idea Creation	CHEMISTRY Dublin, IRELAND
Production	BUTTER Dublin, IRELAND

Name	Company	Position
Rob Maguire	Chemistry	Copywriter
Fabiano Dalmacio	Chemistry	Art Director
Emmet Wright	Chemistry	Creative Director
Lorcan Finnegan	Butter	Director
Michael Duffy	Butter	Executive Producer
Fiona McGarry	Puffin Productions	Producer
Grainne Tiernan	Butter	Producer

Brief Explanation

A young woman sits at her desk, eating lunch. She's pleasantly interrupted by a 'friend request' alert on her smartphone. Her delight turns quickly to dilemma when she realises the request comes from her boss. What's the right thing to do? The sparse drum beats and cymbals soundtrack her thought process. Should she obey social media etiquette, accept and move on, or reject and endure "the awkwardness"? It's indicative of the way modern life can tie us up in knots as we search for the right thing to do (we hear the woman's internal wranglings as she deliberates). She eventually decides to delete her account. Life is complicated; but choosing Tesco Mobile, officially Ireland's most recommended network, isn't.