| Title | OK DRINKERS STEVE |
| Brand | KRONENBOURG |
| Product/Service | ALCOHOL AWARENESS |
| Category |
C03. Screens & Events |
|
Entrant
|
LA CHOSE Paris, FRANCE
|
|
Idea Creation
|
LA CHOSE Paris, FRANCE
|
Credits
| Pascal Grégoire |
la chose |
CEO and Creative Director |
| Eric Tong Cuong |
la chose |
Director of strategic planning |
| Ibrahim Seck |
la chose |
Creative Director |
| Nathalie Foratier |
la chose |
Creative Director |
| Marjorie Di Natale |
la chose |
copywriter |
| Nicolas Buisset |
la chose |
Head TV Prod |
| Benjamin Auberdiac |
la chose |
Post production manager |
| Marjorie Di Natale |
la chose |
Agency representative |
| Barka Zerouali |
la chose |
Head of communication / PR |
| Cube |
Cube |
Production house |
| Laurent Montrozier |
Cube |
Produceur |
| Alexandre Pagot |
Cube |
Producer |
| Au Revoir Charlie |
Au Revoir Charlie |
Sound production |
| Arnaud & François |
Cube |
Director |
Brief Explanation
The OK Drinkers? campaign was designed to raise - with humor - the awareness about the consequences - on self and on the others - of an uncontrolled alcohol consumption. Through 5 40-seconds animated videos, it shows familiar “anti-heroes” behaving excessively when they have exceeded their limits.