| Title | WHAT WE LOVE |
| Brand | McDONALD'S |
| Product/Service | McDONALD'S |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation 2
|
THJNK Hamburg, GERMANY
|
|
Production
|
SOUP FILMPRODUKTION Berlin, GERMANY
|
|
Additional Company
|
TRO Duesseldorf, GERMANY
|
|
Additional Company 2
|
McDONALD'S DEUTSCHLAND Munich, GERMANY
|
Credits
| Andreas Pauli |
Leo Burnett Germany |
CCO |
| Armin Jochum |
Thjnk AG |
CCO |
| Joerg Hoffmann |
Leo Burnett Germany |
Creative Director |
| Michael Ohanian |
Thjnk AG |
Creative Director |
| Sean Kirby |
Thjnk AG |
Creative Director |
| Till Rothweiler |
Leo Burnett Germany |
Senior Art Director |
| Viktor Kislovskij |
Leo Burnett Germany |
Art Director |
| Andreas Daum |
Leo Burnett Germany |
Senior Copywriter |
| Alexander Wieland |
Thjnk AG |
Account Director |
| Christian Hibbeler |
Thjnk AG |
Agency Producer |
| Matt Smukler |
Soup Film |
Director |
Brief Explanation
This a heart warming commercial about two teenagers, who spent an unforgettable summer together. When the summer is over their way part, leaving both quite sad. But after several years they meet again – all thanks to one very unique order.