| Title | RANA HISTORY |
| Brand | GIOVANNI RANA DEUTSCHLAND |
| Product/Service | FRESH PASTA |
| Category |
A01. Food |
|
Entrant
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Idea Creation
|
LEO BURNETT FRANKFURT, GERMANY
|
|
Production
|
WANDA GERMANY GMBH Hamburg, GERMANY
|
|
Additional Company
|
GIOVANNI RANA GERMANY Frankfurt, GERMANY
|
Credits
| Andreas Stalder |
Leo Burnett Germany |
Creative Director |
| Daniela Skwrna |
Leo Burnett Germany |
Art Director |
| Andreas Pauli |
Leo Burnett Germany |
Chief Creative Officer |
| Sebastian Strubel |
Leo Burnett Germany |
Head of Strategy |
| Kirstin Schmitt |
Leo Burnett Germany |
Client Service Director |
| Johannes Hein |
Leo Burnett Germany |
Group Account Director |
| Robert Jung |
Leo Burnett Germany |
Director Moving Images |
| Gabriele Sanchez-Palacio |
Leo Burnett Germany |
Agency Producer |
| Antoni Sendra Barrachina |
Wanda Production Germany |
Director |
| Julian Brayshaw |
Wanda Production Germany |
Producer |
| Sandra Paulus |
Giovanni Rana Germany |
Marketing Director |
Brief Explanation
With a twinkle in the eye, the TV spot recalls the milestones of Giovanni Rana and his company in an entertaining way. The stop motion animation alludes to the beginnings of film history and corresponds perfectly with our story about the beginnings of the company. The technique is both retro and modern, reflecting the artisanal appeal and modern-day quality of the Giovanni Rana products.