| Title | THE CUTEST AD ON EARTH |
| Brand | EBAY |
| Product/Service | EBAY PLUS |
| Category |
C01. Viral Film |
|
Entrant
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ACHTUNG! Hamburg, GERMANY
|
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Idea Creation
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ACHTUNG! Hamburg, GERMANY
|
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Media Placement
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ACHTUNG! Hamburg, GERMANY
|
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PR
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ACHTUNG! Hamburg, GERMANY
|
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Production
|
ACHTUNG! Hamburg, GERMANY
|
Credits
| Mirko Kaminski |
achtung! GmbH |
CEO |
Brief Explanation
We all understand the components for a film going viral online: heart-warming creatures like kids and animals. The film presents the most heart-warming creatures in the world: baby kittens, ducklings, tortoises and guinea pigs on skateboards, dogs sharing a bathtub, a hamster, a dragon, three really gorgeous little moppets. And a pink unicorn-piglet. The clou: They are all put together in ONE video connected to the product promise of carefreeness and lightheartedness.