| Title | THE INNOVATION, APETIT |
| Brand | APETIT |
| Product/Service | FREGETABLES |
| Category |
A01. Food |
|
Entrant
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Idea Creation
|
MAKE IT SIMPLE Helsinki, FINLAND
|
|
Idea Creation 2
|
APETIT OYJ Espoo, FINLAND
|
|
Production
|
OTTO PRODUCTION Helsinki, FINLAND
|
Credits
| Jarkko Tuuri |
Make it Simple Oy |
Creative Director |
| Jukka Mannio |
Make it Simple Oy |
Creative Director |
| Pia Eiro |
Make it Simple Oy |
Account Director |
| Miika Helenius |
Apetit |
Marketing Director |
| Riikka Haarasilta-Suutarinen |
Apetit |
Product Group Manager |
| Markus Virpiö |
Otto Production |
Director |
| Risto Nikkilä |
Otto Production |
Producer |
Brief Explanation
Fregetables is a totally new kind of product in Finland: ready to use vegetables. In this film we dramatize the novelty of the innovation by comparing it to the discovery of fire.