| Title | TORBJÖRN |
| Brand | IKEA SCHWEIZ |
| Product/Service | FURNITURE |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Idea Creation
|
WIRZ BBDO SWITZERLAND Zürich, SWITZERLAND
|
|
Production
|
BIGFISH FILMPRODUKTION Berlin, GERMANY
|
Credits
| Livio Dainese |
Wirz/BBDO |
Chief Creative Officer |
| Fernando Perez |
Wirz/BBDO |
Executive Creative Director |
| Caspar Heuss |
Wirz/BBDO |
Creative Director |
| Adrian Huwyler |
Wirz/BBDO |
Account Supervisor Digital |
| Sascha Djabbari |
Wirz/BBDO |
Account Director Digital |
| Antonia Frind |
Wirz/BBDO |
Account Director Digital |
| Adrian Schräder |
Wirz/BBDO |
Senior Editor |
| Petra Dreyfus |
Wirz/BBDO |
Managing Director |
| Yves Rückert |
Wirz/BBDO |
Account Supervisor |
| Nino Zuberbühler |
Wirz/BBDO |
Account Director |
| Bettina Fässler |
Wirz/BBDO |
Agency Producer |
| Sebahat Derdiyok |
Wirz/BBDO |
Agency Producer |
| Frank Siegel |
Feit Film GmbH |
Producer |
| Wiebke Feit |
Feit Film GmbH |
Producer |
| Björn Rühmann |
Independent |
Film direction |
| Kolja Brand |
Independent |
Camera |
| Toby Tomkins |
Cheat Ltd. |
Grading |
| Südlich-t |
Südlich-t |
Grading |
| Alexander Jurkat |
Independent |
Cut |
| German Wahnsinn Team |
German Wahnsinn Team |
Music |
| Jingle Jungle |
Jingle Jungle |
Sound design |
Brief Explanation
The man behind the IKEA catalogue
To highlight this year's launch of the IKEA Catalogue we decided to portray a very special collaborator: Fictitious character Torbjörn Lundberg, furniture impersonator from Malmö. As a stand-in for pieces of furniture on the photo set he ensures that chairs, tables, lamps and shelves are shown quite literally in their best light. And he is clearly one of the best who ever did this. There probably wouldn't even be a catalogue without him.
A somewhat roundabout, but certainly original way to create awareness for the launch and convey that everybody gave their all to create this year's IKEA catalogue.