THE TASTE OF THE CHAMPION, PART 5

TitleTHE TASTE OF THE CHAMPION, PART 5
BrandSOK/PRISMA
Product/ServiceFOOD AND RETAIL STORE
Category A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation MAKE IT SIMPLE Helsinki, FINLAND
Idea Creation 2 SOK / PRISMA Helsinki, FINLAND
Production LUCY LOVES STORIES Helsinki, FINLAND
Credits
Name Company Position
Jukka Mannio Make it Simple Oy Creative Director
Jarkko Tuuri Make it Simple Oy Creative Director
Pia Eiro Make it Simple Oy Account Director
Ilkka Alarotu SOK/Prisma Vice President
VP Ääri SOK/Prisma Director
Lauri Toivonen SOK/Prisma Marketing Director
Satu Vilkman SOK/Prisma Marketing Manager
Ulla Möttönen SOK/Prisma Marketing assistant
Johannes Salonen Lucy Love Stories Director
Marko Antila Lucy Love Stories Producer
Jean-Noel Mustonen Lucy Love Stories DoP
Humina Humina sound
PostControl, Toast Post PostControl, Toast Post Post Production

Brief Explanation

Pekka Makkonen is a well-known (fictional) blind tasting champion in Finland. In this series of commercials he got a challenger from Japan. Both masters of taste train with the Prisma products.