Title	ROOTS
Brand	LEROY MERLIN ITALY
Product/Service	LEROY MERLIN
Category	A06. Retail, e-Commerce, Restaurants & Fast Food Chains
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	FILMMASTER PRODUCTIONS Milan, ITALY

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Cristiana Boccassini	Publicis Italy	Creative Director
Francesco Epifani	Publicis Italy	Associate Creative Director
Emanuele Viora	Publicis Italy	Associate Creative Director
Federica Fragapane	Publicis Italy	Account Director
Guglielmo Pezzino	Publicis Italy	Strastegic Planner
Federica Manera	Publicis Italy	Agency Producer
Stefania Savona	Leroy Merlin Italy	Communication Director
Heine Bortone	Leroy Merlin Italy	Communication Project Manager
Lorenzo Cefis	Filmmaster Productions	Executive Producer
Adriano Falconi	Filmmaster Productions	Director
Pedro Del Rey	Filmmaster Productions	DOP
Stuart Greenwald	Filmmaster Productions	Editor

Brief Explanation

A young woman moves in a studio apartment owned by her boyfriend, taking with her a plant she is particularly fond of. From here on we see how their lives change move after move, starting with the smallest and funniest details. Finally we see them move into a small suburban house, with a small garden at the back that needs maintenance. He has an idea: he takes his tablet, searches on the Leroy Merlin website and orders some materials. When they arrive he waits for his girlfriend to leave before starting to work. When she comes back, in the living room she notices an empty vase. She looks around and then goes to the window: we see the garden has been completely revitalized: in the middle her boyfriend steps aside to reveal the biggest surprise of all: her beloved plant has planted its roots, just like them.