| Title | PITER BY BUSHE BAKERY |
| Brand | BUSHE |
| Product/Service | "A TRUE SAINT-PETERSBURG" BY BUSHE BAKERY CHAIN |
| Category |
C02. Branded Content & Entertainment Film |
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Entrant
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RED PEPPER FILM Moscow, RUSSIA
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Idea Creation
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RED PEPPER FILM Moscow, RUSSIA
|
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Idea Creation 2
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RED PEPPER Ekaterinburg, RUSSIA
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Idea Creation 3
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VGNC New York, USA
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Idea Creation 4
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BUSHE Piter, RUSSIA
|
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Media Placement
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BUSHE Piter, RUSSIA
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PR
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RED PEPPER Ekaterinburg, RUSSIA
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PR 2
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BUSHE Piter, RUSSIA
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Production
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RED PEPPER FILM Moscow, RUSSIA
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Production 2
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VGNC New York, USA
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Additional Company
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L'FILM PRODUCTIONS Los Angeles, USA
|
Credits
| Danil Golovanov |
Red Pepper Film |
Creative Producer |
| Alexey Sobolev |
VGNC |
Creative Director |
| Roman Pevzner |
Bushe |
CEO |
| Pavel Buryak |
VGNC |
Director's assistant |
| Anna Gavrilova |
Bushe |
Creative Director |
| Evgeniy Gurbenko |
VGNC |
Camera Man |
| Oleg Lega |
Bushe |
Owner |
| Katya Nefeld |
VGNC |
Producer |
| Yana Shmailova |
Red Pepper Film |
Producer |
| Anna Soboleva |
VGNC |
Producer |
| Mika Koroteev |
VGNC |
Director |
| Mika Koroteev |
VGNC |
Director |
| Ivan Sosnin |
Red Pepper Creative |
Creative Director |
| Masha Demidova |
Red Pepper Film |
Chief Officer |
| Julia Uzkikh |
Red Pepper Film |
Art Director |
| Julia Uzkikh |
Red Pepper Film |
Art Director |
| Polina Kondretieva |
Red Pepper Film |
New Business & Public Relations |
| Phill Lee |
VGNC |
Camera Man |
| Alexander Cherniy |
VGNC |
Editing Director |
| Alexander Legostaev |
VGNC |
Editing Director |
| Nikita Harissov |
Red Pepper Creative |
Copywriter |
| Dmitry Fathiev-Dolohov |
Red Pepper Creative |
Designer |
Brief Explanation
“Piter by” is a branded content project which features a few short and long storylines with one unifying theme - these stories can only happen in the great multicultural city that is St. Petersburg.
Considering that this whole thing started as a grassroots movement, we wanted to continue the trend and decided to work with St. Petersburg’s most beloved characters - musicians, actors, athletes etc. These people would never be involved in advertising, but would take it on themselves to represent the city in the best possible way.
That’s why for the first storyline we worked with the embodiment of St. Petersburg’s underground music scene – Oleg Garkusha. And the story about of two friends divided by the ocean - was basically a “15 years later” sequel to the cult movie, where St. Petersburg is rightfully considered to be one of the characters.