Title	"LET'S TALK"
Brand	BMW UK
Product/Service	BMW 3 SERIES, BMW 4 SERIES
Category	A05. Cars & Automotive Products & Services
Entrant	SERVICEPLAN Munich, GERMANY
Idea Creation	SERVICEPLAN Munich, GERMANY
Production	ANORAK Berlin, GERMANY
Additional Company	PLAYDIS! Berlin, GERMANY
Additional Company 2	SPEADE London, UNITED KINGDOM
Additional Company 3	GERMAN WAHNSINN Hamburg, GERMANY
Additional Company 4	TIME BASED ARTS London, UNITED KINGDOM
Additional Company 5	MPC CCREATIVE London, UNITED KINGDOM

Name	Company	Position
Alexander Schill	Serviceplan	Global Chief Creative Officer
Maik Kaehler	Serviceplan	Executive Creative Director
Kolja Danquah	Serviceplan	Creative Diretor Text
Florian Klietz	Serviceplan	Account Director International
Tim Osthoff	Serviceplan	Account Manager International
Henning Rieseweber	Freelancer	Senior Producer
Christian Aeby	Anorak Film	Director
Stuart Graham	Anorak Film	Director of Photography
Sam Sneade	Speade Ltd.	Editor
James Allen	Time Based Arts	Co-owner
Georg von dem Bussche	PlayDis!	Managing Director
George K	MPC	Coulorist
Michael Wilk	Serviceplan	Executive Creative Director International

Brief Explanation

The film follows two BMWs on a sensorial journey down various roads. While the shrink-style voice-over asks the viewer to talk about things that evoke positive feelings, the two cars rush through each scene and show what is possible with a production-line BMW. The film closes with the line: “Some things speak to us, without saying a word.” Pay-off: “The Ultimate Driving Machine.”