| Title | #RONSEALADBREAK |
| Brand | SHERWIN WILLIAMS |
| Product/Service | RONSEAL |
| Category |
A04. Durable Consumer Goods |
|
Entrant
|
BJL Manchester, UNITED KINGDOM
|
|
Idea Creation
|
BJL Manchester, UNITED KINGDOM
|
|
Production
|
THE MOB FILM COMPANY Manchester, UNITED KINGDOM
|
Credits
| Richard Pearson |
BJL |
Creative Director |
| Karl Stones |
BJL |
Creative Director |
| Helen Worsey |
BJL |
Account Director |
| Jenna Livesey |
BJL |
Account Director |
| Ed Vaughan-Hughes |
BJL |
Senior Account Manager |
| Robert Ellen |
BJL |
Senior Account Executive |
| Tarryn Farnworth |
BJL |
Senior Campaign Manager |
| Julie Chadwick |
BJL |
PR Director |
| Rebecca Hardy |
BJL |
PR Group Account Director |
| Hannah Newbould |
BJL |
Senior Social Media Manager |
| Connor Jones |
BJL |
Social Media Account Executive |
| Caroline Gibson |
BJL |
Senior PR Account Manager |
| James Smith |
Sherwin Williams |
Client Marketing Director |
| Kate Sitch |
Sherwin Williams |
Client Account Director |
| Gemma Fox |
Sherwin Williams |
Client Communications Coordinator |
| David Schofield |
Mob Film |
Director |
| Phil Kerr |
Mob Film |
Producer |
| John Brocklehurst |
Mob Film |
Executive Producer |
| Sam Ferguson |
Mob Film |
First Assistant Director |
| Clive Norman |
Mob Film |
DOP |
| Polly Ward |
Mob Film |
Editor |
| Stephen Berti |
Channel 4 |
Channel 4 Partnerships Executive |
| Adam Denton |
Channel 4 |
Channel 4 Partnerships Manager |
| Andy Moore |
Channel 4 |
Channel 4 Group Partnerships Manager |
| Keith McCarthy |
4Creative |
4Creative Director |
| Luke Fraser |
4Creative |
4Creative Producer |
| Will Breeden |
4Creative |
4Creative Production Manager |
Brief Explanation
We took over the week’s highest profile UK TV ad break, and showed nothing but a man painting a fence for over 3 minutes.
We wanted to create an ad that would transport people into the frustrating moment - that point in every DIY job when you realise that this isn’t going to be over with quickly.
All the time showing viewers, through product demonstration and British humour, that Ronseal One Coat Fence Life ‘Does Exactly What It Says On The Tin’. Helping you get the job over with easily, so you can get on with enjoying the rest of your weekend.