EURO 2016

TitleEURO 2016
BrandORANGE INTERNATIONAL
Product/ServiceTELECOMMUNICATIONS
Category A12. Corporate Image & Sponsorship
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Marcelo Vergara Publicis Conseil Executive Creative Director
Steve O’leary Publicis Conseil International Creative Director
Guillaume Sabbagh Publicis Conseil Copywriter
Thomas Chatenay Publicis Conseil Art Director
Cécile Lejeune / Guillaume Foskolos / Lucie Calligaris / Laetitia Mulinazzi Publicis Conseil Account Managers
Libby Little Publicis Conseil Strategic Planner
Sylvie Dos Santos Publicis Conseil Process Manager
Pierre Marcus / Timothé Rosenberg Prodigious TV Producers
Wanda Productions Wanda Productions Production House
Ivan Grbovic / Director
Patrick Barbier / Producer
Salvador Valdez & Yann Malcor / Editors
Prodigious Prodigious Post-Production Company
Pierre-Arthur Goulet Prodigious Producer
Guillaume Nadaud / SFX Supervisor
Prodigious Prodigious Audio Post-Production Company
Joel Tessonneau / Producer
Havas Media International Havas Media International Media Buying Agency
Julien Mathieu / Media Planner

Brief Explanation

For us, football fans are the real stars of the Euro 2016. To illustrate that, we launched the film ‘The Recruiter’. An epic quest where Zinedine Zidane is the head of a recruitment search centre in charge of finding the very best supporters. To succeed in his mission, the ex top player sends one of his junior assistants, Henri, to travel across Europe and invite the best supporters to the competition. This young man, a little clumsy and endearing, will be with the supporters: in the stadiums, large and small, in their homes, in their cars and on their scooters after a victory, during a marriage proposal in the stands… to recruit the most passionate ones, under the watchful eye of Zidane.