| Title | NEVER ALONE TV |
| Brand | DIAGEO |
| Product/Service | GUINNESS |
| Category |
A02 . Drinks |
|
Entrant
|
AMVBBDO London, UNITED KINGDOM
|
|
Idea Creation
|
AMVBBDO London, UNITED KINGDOM
|
|
Production
|
STINK London, UNITED KINGDOM
|
Credits
| PAUL BRAZIER |
AMVBBDO |
CHIEF CREATIVE OFFICER |
| ALEX GRIEVE |
AMVBBDO |
EXEC CREATIVE DIRECTOR |
| ADRIAN ROSSI |
AMVBBDO |
EXEC CREATIVE DIRECTOR |
| DAVE BUCHANAN |
AMVBBDO |
CREATIVE DIRECTOR |
| MIKE HANNETT |
AMVBBDO |
CREATIVE CIRECTOR |
| NICK GODDEN |
AMVBBDO |
PRODUCER |
| John Hillcoat |
Stink London |
DIRECTOR |
| Tom Lindsay |
TRIM EDITING |
EDITOR |
| MIKE CROWE |
AMVBBDO |
CREATIVE DIRECTOR |
| ROB MESSETER |
AMVBBDO |
CREATIVE DIRECTOR |
| SAM ASHWELL |
750 |
SOUND ENGINEER |
| Malachy McAnenny |
Stink London |
PRODUCER |
Brief Explanation
The ad tells the story of how Gareth Thomas, the former Wales captain’s greatest fear wasn’t the opposition he faced on the pitch, but the fear of rejection from everything he had known, because of his sexuality. The film celebrates the courage of Gareth, and most importantly, the empathy shown by his teammates when he came out, showing that even when he felt he was on his own and at his lowest point, he was always part of a team