Title	FAMOUS
Brand	HEINEKEN
Product/Service	HEINEKEN
Category	A02 . Drinks
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Idea Creation 2	PUBLICIS New York, USA
Production	RESET Santa Monica, USA

Name	Company	Position
Bruno Bertelli	Publicis Italy	Creative Director
Andy Bird	Publicis New York	Chief Creative Officer
Joe Johnson	Publicis New York	ECD
Cristiana Boccassini	Publicis Italy	Creative Director
Luca Cinquepalmi	Publicis Italy	Creative Director
Jason Gorman	Publicis New York	Creative Director
Einav Jacubovich	Publicis New York	Associate Creative Director
Josh Horn	Publicis New York	Associate Creative Director
Cuanan Cronwright	Publicis New York	Associate Creative Director
Polina Zabrodskaya	Publicis Italy	Associate Creative Director
Francesca Vitello	Publicis Italy	Copywriter
Laura Aondio	Publicis Italy	Art Director
Paul Daligan	Publicis New York	Creative Services Director
Anthony Garetti	Publicis New York	Executive Producer
Monica Rossi	Publicis Italy	Agency Producer
David Pagnoni	Publicis Italy	Worldwide Account Director
Kathryn Harvey	Publicis New York	Group Account Director
Martin Werner	Reset Content	Director
Chris Franklin	Big Sky Edit	Editor
Marco Venturelli	Publicis Italy	Craetive Director

Brief Explanation

In this ad we find Benicio del Toro with friends at an upscale waterside restaurant. Benicio tells us that Heineken is the only beer recognized in 192 countries, which makes it world famous, just like himself. A couple of British tourists then walks past. Recognizing Benicio, they ask to get a selfie with him. As they take the selfie, they call him the incorrect name: Antonio Banderas. We suddenly realize that they have mistaken him for the wrong actor and that perhaps, Heineken is even more famous than Benicio. The overall outtake is that Heineken is the world’s most recognized beer.