| Title | #NOEXCUSES |
| Brand | MÉDECINS DU MONDE |
| Product/Service | MÉDECINS DU MONDE |
| Category |
A15. Charities & Appeals |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
|
Production
|
STINK Paris, FRANCE
|
|
Additional Company
|
STUDIO 5 Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Melanie Pennec |
DDB Paris |
Creative |
| Jean Weessa |
DDB Paris |
Creative |
| Luc Evrard |
Médecins du Monde |
Advertiser Supervisor |
| Alexandre Jalbert |
Médecins du Monde |
Advertiser Supervisor |
| Justine Roche |
Médecins du Monde |
Advertiser Supervisor |
| Matthieu de Lesseux |
DDB Paris |
Co-President |
| Marine Hakim |
DDB Paris |
Agency Supervisor |
| Sophie Colus |
DDB Paris |
Agency Supervisor |
| Greg Panteix |
Stink |
Producer |
| Emma Luchini |
- |
Director |
| David Cailley |
Stink |
DOP |
| Clement Reynaud |
Studio 5 |
Sound Designer |
| Cédric Boit |
Studio 5 |
Sound Designer |
| Corentin Fohlen |
- |
Photographer |
Brief Explanation
We’re in the middle of nowhere, a doctor from Doctors of the World is speaking to a refugee, telling him he can’t do anything for him, because it’s « difficult right now». Another one is passing by a family in need, but he avoids eye contact and continues talking on the phone.“I don’t have time”, “I’m in a rush today”, “next time, I swear”… a film, which plays with humor on our hurry Parisians replicas, but pronounced by the Doctors of the World staff to its beneficiaries.