| Title | #NOLIKESFORRACISM |
| Brand | LICRA |
| Product/Service | LICRA |
| Category |
C03. Screens & Events |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
|
Production
|
LE FILS DE Paris, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Melanie Pennec |
DDB Paris |
Creative |
| Jean Weessa |
DDB Paris |
Creative |
| Virgile Texier |
Le Fils de |
Director |
| Matthieu de Lesseux |
DDB Paris |
CEO |
| Anne-Marie Gibert |
DDB Paris |
Pr Director |
| Alain Jakubowicz |
Licra |
President |
| Safia Ouaissa |
Licra |
Advertiser Supervisor |
| Aurelia Jakmakejian |
Licra |
Advertiser Supervisor |
| Malik Lounès |
Licra |
Advertiser Supervisor |
Brief Explanation
We posted a 30’ video on the LICRA Facebook page, which features people of all ages from all walks of life expressing day-to-day racism.
To watch the video, the user has to upturn his phone. The Facebook interface is then naturally reversed.
A message appears at the end of the film: "If you don’t like this video, don’t like this video."