THE MILLION INTERROGATION
| Title | THE MILLION INTERROGATION |
| Brand | DANSKE SPIL / DANISH LOTTERY |
| Product/Service | KENO LOTTERY |
| Category |
B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
& CO. Copenhagen, DENMARK
|
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Idea Creation
|
& CO. Copenhagen, DENMARK
|
|
Production
|
NOA / &CO Copenhagen, DENMARK
|
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Production 2
|
NOA / &CO Copenhagen, DENMARK
|
Credits
| Rune Petersen |
NoA / &Co. |
Art Director |
| Johan Køhler |
NoA / &Co. |
Copywritter |
| Thomas Hoffmann |
NoA / &Co. |
Creative Director |
| Peter Harton |
Peter Harton |
Director |
Brief Explanation
We found, that men rarely live out their lottery dreams when they win. To find out why we conduct an experiment. On the player’s wives. We connect them to a polygraph and ask, if the men are free to live out their lottery dreams. The men observe the interrogation from behind a one-way mirror and see their lottery dreams being torn. To save the threatened lottery dreams, Keno introduces a “pre-lottery agreement” for prize money; not yet won.