MOMONDO / THE DNA JOURNEY / CARLOS

Short List
TitleMOMONDO / THE DNA JOURNEY / CARLOS
BrandMOMONDO
Product/ServiceMOMONDO
Category B04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
Entrant & CO. Copenhagen, DENMARK
Idea Creation & CO. Copenhagen, DENMARK
Production NOA / &CO Copenhagen, DENMARK
Credits
Name Company Position
Robert Cerkez NoA / &Co. Creative Director
Tue Rossel NoA / &Co. Senior Copywriter
James Godfrey NoA / &Co. Senior Copywriter
Jeppe Rønde Bacon, Copenhagen Director
Kristoffer Winther Sørensen NoA / &Co. Art Director
Ole Hoffmann NoA / &Co. Art Director

Brief Explanation

Carlos is from Cuba. At least until he opens the envelope. He turns out to be one of the most ethnically diverse people ever to be analyzed by the DNA company. They even suggest using him as a representative of the World if aliens ever landed on the planet.