EACH DROP OF HENNESSY X.O IS AN ODYSSEY
Title | EACH DROP OF HENNESSY X.O IS AN ODYSSEY |
Brand | HENNESSY |
Product/Service | HENNESSY X.O |
Category |
A01. Food |
Entrant
|
DDB PARIS, FRANCE
|
Idea Creation
|
DDB PARIS, FRANCE
|
Production
|
STINK Paris, FRANCE
|
Additional Company
|
THE Paris, FRANCE
|
Credits
Alexander Kalchev |
DDB Paris |
Executive Creative Director |
Alexis Benbehe |
DDB Paris |
Creative |
Pierre Mathonat |
DDB Paris |
Creative |
Xavier Mendiola |
DDB Paris |
Agency Supervisor |
Marine Hakim |
DDB Paris |
Agency Supervisor |
Jessica Ferris |
DDB Paris |
Agency Supervisor |
Thomas Moradpour |
Hennessy |
Advertiser's Supervisor |
Antoine Varlet |
Hennessy |
Advertiser's Supervisor |
Aurelie Lim |
Hennessy |
Advertiser's Supervisor |
Khoa Dodinh |
Hennessy |
Advertiser's Supervisor |
Sophie Mégrous |
DDB Paris |
Head of TV |
Martin Mangez |
DDB Paris |
Planner |
Greg Panteix |
Stink |
Executive Producer |
Juliet Naylor |
Stink |
Producer |
Nicolas Winding Refn |
Stink |
Director |
Natasha Braier |
Stink |
DoP |
Joseph Bennet |
Stink |
Production Designer |
Matt Newman |
Stink |
Editor |
Cliff Martinez |
- |
Composer |
Guillaume Raffi |
Nightshift |
VFX producer |
Adrien Servadio |
Nightshift |
Flame Artist |
Dan Tobin Smith |
- |
Photographer |
Stephan Wever
|
Stink |
Director VR experience |
Sophie Gaaloul |
Stink |
Executive Producer VR experience |
Brief Explanation
To demonstrate the depth and uniqueness of Hennessy X.O. we wrote an oneiric movie that aims to show in a metaphoric and symbolic way its taste. We decided to visualise how it tastes through seven chapters that define the succession of flavours you will experience. But instead of doing a classical film that is based on logic, we collaborated with Palme d’or winning director Nicolas Winding Refn to imagine a movie as mystical and impactful as the blend of the cognac. Thus we created a film which goes beyond the codes of traditional luxury and breaks away from classical elegance, expressing instead in a modern way the depth and uniqueness of the X.O. blend.