| Title | TEST |
| Brand | FIAT CHRYSLER AUTOMOBILES (FCA) |
| Product/Service | FIAT 500S |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
LEO BURNETT ITALY Milan, ITALY
|
|
Idea Creation
|
LEO BURNETT ITALY Milan, ITALY
|
|
Production
|
ENORMOUS FILMS Milan, ITALY
|
Credits
| Alessandro Antonini / Francesco Bozza |
Leo Burnett Company Srl |
Executive Creative Directors |
| Davide Boscacci |
Leo Burnett Company Srl |
Group Creative Director |
| Valerio Le Moli |
Leo Burnett Company Srl |
Creative Director |
| Gaetano Cerrato |
Leo Burnett Company Srl |
Art Director |
| Stefano Knoll |
Leo Burnett Company Srl |
Art Director |
| Federica Altafini |
Leo Burnett Company Srl |
Copywriter |
| Daniela De Seta |
Leo Burnett Company Srl |
Copywriter |
| Riccardo Biancorosso |
Leo Burnett Company Srl |
Head of TV Dept (Miracle) |
| Cristina Tosatto |
Leo Burnett Company Srl |
Agency Producer |
| Nicola Caicoya |
Enormous Films |
Director |
Brief Explanation
In a laboratory a technician is testing a 500S in a weird way. We’ll understand why soon after in the spot, when an angry girl is performing the same actions tested by the engineers.