| Title | PRONTO MAMMA |
| Brand | FIAT CHRYSLER AUTOMOBILES (FCA) |
| Product/Service | FIAT 500 L |
| Category |
B03. Cars & Automotive Products & Services |
|
Entrant
|
LEO BURNETT ITALY Milan, ITALY
|
|
Idea Creation
|
LEO BURNETT ITALY Milan, ITALY
|
|
Production
|
FARGO FILM Milan, ITALY
|
Credits
| Alessandro Antonini / Francesco Bozza |
Leo Burnett Company Srl |
Executive Creative Directors |
| Davide Boscacci |
Leo Burnett Company Srl |
Group Creative Director |
| Valerio Le Moli |
Leo Burnett Company Srl |
Creative Director |
| Hugo Gallardo Dominguez |
Leo Burnett Company Srl |
Creative Director |
| Giorgio Fresi |
Leo Burnett Company Srl |
Art Director |
| Paola Cantella |
Leo Burnett Company Srl |
Copywriter |
| Riccardo Biancorosso |
Leo Burnett Company Srl |
Head of TV Dept. (Miracle) |
| Beatrice Pepe |
Leo Burnett Company Srl |
Agency Producer |
| Francesco Imparato |
FargoFilm |
Director |
Brief Explanation
The film starts showing us a bunch of people getting into a taxi: as they give the taxi driver the address, he replies by asking them when they last talked with their moms. He then tells them that if they call their moms, he’ll give them a ride for free for the length of the conversation. The passengers accept the challenge, so they all ring up their moms and start chatting on the phone, talking about everything: memories, everyday life, recipes and moments of truth and gratitude. At the end of the video, a simple message delivers the important meaning behind the stunt: it’s always the right moment to tell your mom that you love her, especially on Mother’s Day.