DRIVE A DACIA FOR THE PRICE OF A MAGAZINE
| Title | DRIVE A DACIA FOR THE PRICE OF A MAGAZINE |
| Brand | DACIA |
| Product/Service | AUTOMOBILE |
| Category |
A05. Cars & Automotive Products & Services |
|
Entrant
|
PUBLICIS CONSEIL Paris, FRANCE
|
|
Idea Creation
|
PUBLICIS CONSEIL Paris, FRANCE
|
Credits
| Cédric Guéret |
Publicis Conseil |
Executive Creative Director |
| Cédric Guéret |
Publicis Conseil |
Creative Director |
| Delphine Arnol |
Publicis Conseil |
Art Director |
| Kim Levy |
Publicis Conseil |
Copywriter |
| Stéphane Gaillard / Boris Langlois / Elodie Orosco / Cécile Cuzin |
Publicis Conseil |
Account Managers |
| Pierre Marcus / Nathalie Levincent / Armelle Sudron |
Prodigious |
TV Production |
| Edouard Deluc |
/ |
Director |
| Control |
Control |
Production Company |
| Pierre Cottereau |
/ |
Director of Photography |
| Jacques-Étienne Stein |
/ |
Producer |
| Carl Cohen |
/ |
Production manager |
| Vincent Bordier / Pierre Brière |
Prodigious |
Post-production |
| Carlos Serrano / Claire Gugger |
Prodigious |
Business Affairs |
| Etienne de Nanteuil |
Prodigious |
Sound Producer |
| Xavier Martinet / Valérie Candeiller / Sandrine Paralieu / Edouard Chauvin |
Renault |
Advertiser’s Supervisors |
Brief Explanation
Dacia's mission is to make accessible to everyone the new cars.
As a new evidence of this commitment, Dacia launched this year an unprecedented offer of leasing : a Dacia from 3 € per day!
To highlight their accessibility, the cars are treated as everyday items of equivalent value to the daily rate.
Using the metaphor of everyday objects to represent vehicles, films depict characters who are enthusiastic of a bagel, a flash or a magazine as if it were a Dacia model, providing comedic and unexpected situations.