YOU CAN NEVER BE TOO MUCH YOU

TitleYOU CAN NEVER BE TOO MUCH YOU
BrandGEORG JENSEN
Product/Service-
Category B01. Fast Moving Consumer Goods
Entrant FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation FORSMAN & BODENFORS Gothenburg, SWEDEN
Production FOLKE FILM Stockholm, SWEDEN
Credits
Name Company Position
Kim Cramer Forsman & Bodenfors Art Director
Karina Ullensvang Forsman & Bodenfors Art Director
Rikke Jacobsen Forsman & Bodenfors Copywriter
Viktoria Wallner Forsman & Bodenfors Account Supervisor
Jenni Füleki Forsman & Bodenfors Account Executive
Magnus Kennhed Forsman & Bodenfors Agency Producer
Karin Nolmark Forsman & Bodenfors Designer
Camilla Häggman Forsman & Bodenfors Factory Designer
Robert Johnsson Forsman & Bodenfors PR
BeOn BeOn Media Agency
Laerke Herthoni Folke Film Director
Mattias Rudh The Talent Group Director of Photography
Peter Brandt Little Machine Editor
Folke Film Folke Film Production Company
Joi Persson Folke Film Executive Producer
Morgan Röhl The Talent Group Producer
Story Barcelona Story Production
Glassworks Glassworks Post-Production
The Talent Group The Talent Group Post-Production
Seinabo Sey Universal Music Group Music
Magnus Lidehäll Universal Music Group Music
Karin Smeds Linkdetails Stylist
Ruben Sznajderman Ruben XYZ Director
Danielle LaPorte Danielle LaPorte Author
Elisabeth Toll LundLund Photographer
Oscar Lange Adamsky Stylist
Britta Lund LundLund Photo: Producer
Liselotte Watkins LundLund Stylist

Brief Explanation

Women have always been told that they shouldn’t be too much of anything. Not too loud, too provocative or too aggressive, neither too reluctant, too emotional nor too passive. But telling women that they are too much of something really is just another way of saying that they should conform to outdated norms.