Title | AUDI STOP |
Brand | AUDI |
Product/Service | AUDI SPORT- R8 |
Category |
B03. Cars & Automotive Products & Services |
Entrant
|
VERBA Milan, ITALY
|
Idea Creation
|
VERBA Milan, ITALY
|
Production
|
KAREN FILMS Milan, ITALY
|
Credits
Luca Cortesini |
Verba |
ECD |
Michelangelo cianciosi |
Verba |
ECD |
Matteo Pozzi |
Verba |
Art Director |
Samantha Scaloni |
Verba |
Copywriter |
Alberto Colombo |
Karen Film |
Director and Director of Photography |
Brief Explanation
One and a half million Facebook fans deserve a big thank you. And Audi Italia does it with a film that speaks the language of the web, using it with irony to build a story around the thumbs up metaphor, which is both the ‘like’ icon, but also the universal hand signal used by hitchhikers.