GET READY FOR THE RIDE OF YOU LIFE
| Title | GET READY FOR THE RIDE OF YOU LIFE |
| Brand | CAIXABANK |
| Product/Service | CLUBAHORA, CAIXABANK'S PROGRAM FOR SENIORS |
| Category |
A07. Travel, Transport & Leisure |
|
Entrant
|
CALDAS NAYA Barcelona, SPAIN
|
|
Idea Creation
|
CALDAS NAYA Barcelona, SPAIN
|
|
Production
|
MALDITOS PRODUCE Barcelona, SPAIN
|
Credits
| Gustavo Caldas |
Caldas Naya |
Creative Director |
| Mireia Ouig |
Caldas Naya |
Art Director |
| Fabiana Casañas |
Caldas Naya |
Account Executive |
| Patricia Casas |
CaixaBank |
Brand manager |
| Oscar Ordoñez |
CaixaBank |
Marketing director |
| iván Jurado |
Malditos Produce |
film director |
Brief Explanation
The commercial was created to promote the ClubAhora party that takes place every year at Port Aventura's amusement park, Salou, Catalonia, Spain.
The message of the commercial is to communicate to the target (mainly seniors and their families) they must get ready and be prepared to ride the roller coasters and all the entertainment rides and attractions of Port Aventura amusement park.
Basically to tell them to get ready for the ride of their lives.