Title	TOOTHPASTE
Brand	UNILEVER
Product/Service	KLIK CHOCOLATE
Category	B01. Fast Moving Consumer Goods
Entrant	GREAT DIGITAL PARTNERS Tel Aviv, ISRAEL
Idea Creation	GREAT DIGITAL PARTNERS Tel Aviv, ISRAEL
Production	OG GROUP Tel Aviv, ISRAEL

Name	Company	Position
Raz Messing	GREAT	Excutive Creative Director
Tom Zakai	GREAT	Art Director
Ilan Yerucham	GREAT	Copywriter
Neta Magen	GREAT	Account Supervisor
Hed Einav	GREAT	Account manager
Rachel Schneider	GREAT	Art Director
Barak Reuven	GREAT	Social Media Manager
Eliav Mendelsohn	GREAT	Content Manager
Itamar Bar	GREAT	VP Strategy
Ran Shalhavi	GREAT	Digital Planner

Brief Explanation

The film opens by stating that viewers don’t care about ads, so our brand didn’t work hard on creating one. The video begins with a generic commercial for toothpaste which our brand has effectively “stolen” and claimed as our own by inserting our product into the scene. The original product is blocked by a disembodied packshot of our product and the dialogue is dubbed over with product related content. The commercial is filled with nonsensical claims and ridiculous subject matter. The film ends by stating that when a product is as tasty as ours we don’t need to work hard at advertising it.