Title	UNICEF: UNFAIRY TALES
Brand	UNICEF
Product/Service	UNFAIRY TALES WEBSITE
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	MEDIAMONKS Hilversum, THE NETHERLANDS
Idea Creation	180LA Santa Monica, USA
Production	MEDIAMONKS Hilversum, THE NETHERLANDS

Name	Company	Position
-	MediaMonks	Production
-	180LA	Agency

Brief Explanation

UNICEF spoke with hundreds of refugees, to hear their tragic stories, first-hand, in their own words. The challenge was to tastefully turn their gruesome, gut-wrenching stories into delicate art pieces through narration and a visual style fitting of their testimony. The campaign uses the lightness of classic children’s stories to undercut the very real, very tragic stories that these children are facing every day. Through a variety of animation styles and across a wide range of different mediums, we were able to engage people all over the world in a new conversation, amplified by coverage on some of the biggest news channels in the world. The campaign was launched at the Syrian Donor Conference with the presence of Malala Yousafzai and the British prime-minister David Cameron, and on CNN International.