#DONOTABANDON

Title#DONOTABANDON
Brand30 MILLIONS D'AMIS
Product/Service30 MILLIONS D'AMIS FOUNDATION
Category B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
PR BUZZMAN Paris, FRANCE
Production INSURRECTION Paris, FRANCE
Credits
Name Company Position
Reha Hutin 30 Million d'Amis President
Jean-François Legueulle 30 Million d'Amis General Delegate
Diederick Grolleau 30 Million d'Amis Head of Production/Communication
Rodin Munganga 30 Million d'Amis Head of Digital Projects
Audrey Achekian 30 Million d'Amis Web Journalist
Georges Mohammed-Chérif BUZZMAN President and Executive Creative Director
Thomas Granger BUZZMAN Vice-President
Julien Levilain BUZZMAN Associate Director
Louis Audard BUZZMAN Creative Director
Tristan Daltroff BUZZMAN Creative Director
Louis Audard BUZZMAN Artistic Director and Copywriter
Tristan Daltroff BUZZMAN Artistic Director and Copywriter
Jennyfer Arduin BUZZMAN Creative
Xavier Devaux Landragin BUZZMAN Account Director
Amélie Juillet BUZZMAN Head of Communication and PR
Clara Bascoul-Gauthier BUZZMAN Communication and PR Manager
Vanessa Barbel BUZZMAN Head of Production TV & Print
Assya Mediouni BUZZMAN Production
Vincent Lobelle Vincent Lobelle Director
Insurrection • Paris Insurrection • Paris Production
Charlotte Lepot Insurrection • Paris Producer
Schmooze Schmooze Sound Production
Fred Schindler Fred Schindler Music Synchronisation

Brief Explanation

The scenes are reversed so everything happens backwards. ?In the first scene we can see a man in a coma on a hospital bed, his wife at his side. A dog is lying next to the bed. The man starts to move and the dog immediately feels it and barks. The following scenes show us, backwards, everything that happened to lead to the hospital : the man being rushed into the hospital on a stretcher ; being put in an ambulance ; lying on the road next to a burning car ; having a car accident… In each of these scenes, the dog is next to the man, trying to help him, wake him up, never leaving him one second.At a key moment in the film, we understand that the man had the car accident after abandoning his dog in the forest, and that the dog just never gave up onhim