Title | TEACHER |
Brand | DANONE |
Product/Service | ACTIMEL |
Category |
A01. Food |
Entrant
|
VINIZIUS Y&R Barcelona, SPAIN
|
Idea Creation
|
VINIZIUS Y&R Barcelona, SPAIN
|
Production
|
SONNY London, UNITED KINGDOM
|
Credits
Mark Roalfe |
RKCR/Y&R |
EXECUTIF CREATIVE DIRECTORS |
Martin Goldberg |
RKCR/Y&R |
CREATIVE DIRECTOR |
Brief Explanation
Actimel¹s Stay Strong campaign continues with a teacher strutting her way
through her day. The unmistakable song is Stayin¹ Alive by the Bee Gees.
We see how she face her day with positive attitude express by her dancing
moves. Finally we see how she tamed their difficult students.