JOURNEY TO YOUR DREAM/INGRID
| Title | JOURNEY TO YOUR DREAM/INGRID |
| Brand | DANONE |
| Product/Service | ACTIVIA |
| Category |
B01. Fast Moving Consumer Goods |
|
Entrant
|
WUNDERMAN Boulogne-Billancourt, FRANCE
|
|
Idea Creation
|
WUNDERMAN Boulogne-Billancourt, FRANCE
|
|
Production
|
MOONWALK FILMS Paris, FRANCE
|
Credits
| Benjamin Bregeault |
Wunderman Paris |
Executive Creative Director |
| Benjamin Bregeault |
Wunderman Paris |
Executive Creative Director |
| Vincent Druguet |
Wunderman Paris |
CEO |
| Lionel Gomez |
Wunderman Paris |
Strategist |
| Marie-Charlotte Belmonte |
Wunderman Paris |
Business Director |
| Katie Barber |
Wunderman London |
Social Strategist |
Brief Explanation
Here's the inspiring story of Ingrid Silva, who was born in a poor neighboorhood of Rio and became a recognized ballet dancer in New-York.
A true story of self-belief and commitment to reach her best self that proves to everywoman that the journey to their dream alwayst starts from within.