Title	THE REVERSED TRAILER
Brand	VOLKSWAGEN NORWAY/ HARALD A. MØLLER
Product/Service	VOLKSWAGEN TRAILER ASSIST
Category	B03. Cars & Automotive Products & Services
Entrant	TRY Oslo, NORWAY
Idea Creation	TRY Oslo, NORWAY
Media Placement	MEDIACOM Oslo, NORWAY
Media Placement 2	BE ON Oslo, NORWAY
PR	TRY Oslo, NORWAY
Production	BACON OSLO Oslo, NORWAY

Name	Company	Position
Øystein Halvorsen	TRY	Creative Director/ Copywriter
Karin Lund	TRY	Art Director
Preben Moan	TRY	Art Director
Camilla Bjørnhaug	TRY	Copywriter
Eirik Sørensen	TRY	Art Director
Finn Knudsen	TRY	Art Director
Morten Berger Karlsen	TRY	Copywriter
Morten Polmar	TRY	Account Director
Cathrine Wennersten	TRY	Account Manager
Annette Werner	APT	Digital Producer
Martin Klausen	APT	Webdesigner
Magnus Bergman	APT	Web Developer
Andreas Riiser	Bacon OSL	Director
Ola Narum Berg	Bacon OSL	Producer
Tommy Lybekk	TRY	Mac Designer

Brief Explanation

The film is a documentary of what happened when a team in Norway built a somewhat special trailer. We see (and hear) how a car was cut in half, how they put a shelf around it, seethrough glass, etc. Then we see a lot of scenes where the Passat end the trailer drives backwords in high speed. We even see the trailer overtake other cars...Claim: Volkswagen Trailer Assist. Backing up with a trailer will be this easy. Well, almost.