| Title | THE SWIM |
| Brand | KLARNA |
| Product/Service | KLARNA - SMOOOTH ONLINE PAYMENTS |
| Category |
A09. Financial Products & Services |
|
Entrant
|
DDB STOCKHOLM, SWEDEN
|
|
Idea Creation
|
DDB STOCKHOLM, SWEDEN
|
|
Media Placement
|
OMD Stockholm, SWEDEN
|
|
Production
|
MJZ LONDON, UNITED KINGDOM
|
|
Production 2
|
GLASSWORKS Amsterdam, THE NETHERLANDS
|
Credits
| Olle Langseth |
DDB Stockholm |
Creative Director |
| Tove Langseth |
DDB Stockholm |
Creative Director |
| Martin Lundgren |
DDB Stockholm |
Copywriter |
| Tomas Granath |
DDB Stockholm |
Art Director |
| Frida Siversen-Ljung |
DDB Stockholm |
Copywriter |
| Viktor Arve |
DDB Stockholm |
Art Director |
| Jacob Sandström |
DDB Stockholm |
Business Director |
| Linda Bryttmar |
DDB Stockholm |
Account manager |
| Mattias Bengtsson |
DDB House |
Producer |
| Patrick Emt |
DDB Stockholm |
Graphic Designer |
| The Perlorian Bros |
MJZ |
Creative Director |
| Redpipe |
Redpipe |
Sound design |
| Michael Hayes |
Soho Voices |
Voice over |
| Lukas Thuvesson |
DDB House |
Post-production online |
| Martin Wassborn |
Klarna |
Director Brand & B2C marketing |
| Sebastian Siemiatkowski |
Klarna |
CMO |
| Nina Siemiatkowski |
Klarna |
Assistant project leader |
| Yann Gorriz |
MJZ |
Producer |
| Helen Kenny |
MJZ |
Executive Producer |
| Carl Hultgren |
OMD |
Client Director |
| Jesper Cederäng |
OMD |
Video Director |
Brief Explanation
The Swim.
We see calmly waiving black water shot from the top. Suddenly something enters the picture – it’s a hairy animal that’s sort of backstroking in a way animals don’t doe. It’s hard to determine exact to what species it belongs. It has long light brown hair that calmly flows en the water and sort of forms a jellyfish-like pattern. It looks really beautiful and completely peaceful. It makes a little flapping noise that bolsters the smooth experience – it’s really a fascinating spectacle that unfolds before our eyes. The thing keeps swimming out of the picture. Just when you wonder what you just saw we cut to pack and puts a word on it:
SMOOOTH.
Klarna. Smoooth online Payments.