Title	PARK
Brand	DE VOLKSKRANT
Product/Service	DE VOLKSKRANT NEWSPAPER
Category	A08. Media & Publications
Entrant	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Idea Creation	DDB & TRIBAL WORLDWIDE AMSTERDAM, THE NETHERLANDS
Production	IN CASE OF FIRE Amsterdam, THE NETHERLANDS

Name	Company	Position
Dylan de Backer	DDB & Tribal Amsterdam	Executive Creative Director
Joris Kuijpers	DDB & Tribal Worldwide, Amsterdam	Executive Creative Director
Bart Mol	DDB & Tribal Worldwide, Amsterdam	creative director
Pol Hoenderboom	DDB & Tribal Worldwide, Amsterdam	creative director
Yuka Kambayashi	DDB & Tribal Worldwide, Amsterdam	Executive Producer
Renate Ebbenhorst	DDB & Tribal Worldwide, Amsterdam	Senior Producer
Steven Beukers	DDB & Tribal Worldwide, Amsterdam	Account director
Leo-Peter van Aerde	De Volkskrant	Marketing Manager
Remy Korunka	De Volkskrant	Senior Project manager
Sven Super	IN CASE OF FIRE	Director
Arjan Oosterveer	IN CASE OF FIRE	Producer

Brief Explanation

People are having absurd conversations, because the only thing they know about the subject, is the headline they scanned.