| Title | A–Z THE INNER VOICE |
| Brand | VARNER – IBRAHIMOVIC AB |
| Product/Service | SPORTSWEAR |
| Category |
A06. Retail, e-Commerce, Restaurants & Fast Food Chains |
|
Entrant
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Idea Creation
|
FORSMAN & BODENFORS Gothenburg, SWEDEN
|
|
Production
|
INDIO Stockholm, SWEDEN
|
Credits
| Karl Risenfors, Andreas Malm |
FORSMAN & BODENFORS |
ART DIRECTOR |
| Rikke Jacobsen, Karolina Widell |
FORSMAN & BODENFORS |
COPYWRITER |
| Viktoria Wallner |
FORSMAN & BODENFORS |
Account Supervisor |
| Katarina Klofsten, Jenni Füleki |
FORSMAN & BODENFORS |
Account Executive |
| Lena Sellman |
FORSMAN & BODENFORS |
AGENCY PRODUCER |
| Stefan Thomson |
FORSMAN & BODENFORS |
Web Producer |
| Christopher Ek |
FORSMAN & BODENFORS |
DESIGNER |
| Christian Sundén |
FORSMAN & BODENFORS |
Artwork: |
| Starcom |
Starcom |
Media Agency |
| Philippe Tempelman |
INDIO |
DIRECTOR |
| Mathieu Plainfossé |
FORSMAN & BODENFORS |
D.O.P |
| Johan Wik |
INDIO |
Editor |
| Johan Lindström |
INDIO |
Executive Producer: |
| Hampus Gunnarsson |
INDIO |
PRODUCER |
| Tom Pole |
Company 3 |
GRADE |
| Erik Olsson |
RED PIPE |
SOUND DESIGN |
| SWISS |
SWISS |
Post Production |
| Håkan Eriksson |
FREELANCE |
MUSIC |
| Daniel Blom |
Acne Photography AB |
Photographer |
| Maria Somajo |
Acne Photography AB |
PRODUCER |
Brief Explanation
Summer 2016, the Swedish football player Zlatan Ibrahimovic launched his new sports brand A–Z. A brand that believes that anyone can become as successful as Zlatan, as long as you have the right mindset. And it doesn't matter what sport you do - A-Z is for everybody. To showcase the brand’s philosophy we featured a variety of sports and people, working out hard to become the next big superstars, to become the better versions of themselves, while pepping themselves in Zlatans voice and tonality.