HANG ON

TitleHANG ON
BrandORANGE
Product/ServiceTELECOMMUNICATION
Category A11. Commercial Public Services
Entrant PUBLICIS CONSEIL Paris, FRANCE
Idea Creation PUBLICIS CONSEIL Paris, FRANCE
Credits
Name Company Position
Fabrice Delacourt / Olivier Desmettre Publicis Conseil Executive Creative Directors
Vincent Cusenier Publicis Conseil Copywriter
Lucie Vallotton Publicis Conseil Art Director
Alexandre Perdereau Publicis Conseil AD Assistant
Marie Wallet / Anne Dauve / Steven Roue / Pascaline Montroussier Publicis Conseil Account Managers
Quentin Delobelle / Laurence Poucan / Gaëlle Le Vu / Annabel Salesa Orange Advertiser’s Supervisors
Damien Sabatier Publicis Conseil Strategic Planning
Pierre Marcus / Guillaume Delmas Prodigious TV Production
Pierre-Arthur Goulet Prodigious Post-Production
HENRY HENRY Production Company
Jean-Luc Bergeron / Executive Producer
Yannick Dupras / Producer
Martin Werner / Director
Adriana Legay / Editing
Sebastian Blenkov / Director of Photography
Boris Nicou / Boris Jeanne / Maxime Rouge Prodigious Sound Production
Fabrice Delacourt / Olivier Desmettre Publicis Conseil Creative Directors

Brief Explanation

We have created a light-hearted yet emotionally charged film to launch the WiFi call technology feature on the new iPhone 7, which is exclusive to Orange. A teenage boy gets the call he has been waiting for from a beautiful girl, but he can't find a quiet place to talk to her. Facing interruption after interruption, he retreats to the most remote parts of the house, where although the network is just as reliable, he continues to be interrupted by other things. When he finally manages to find a quiet place in the depths of the basement, the long-awaited conversation doesn't go the way he imagined. The film aims to show that now, no matter from where you make a call, Orange and the WiFi call feature on the new iPhone 7 will let you talk smoothly.