Title	BREAK THE ROUTINE
Brand	VICTIM SUPPORT AND THE NATIONAL CENTRE FOR DOMESTIC VIOLENCE
Product/Service	VICTIM SUPPORT AND THE NATIONAL CENTRE FOR DOMESTIC VIOLENCE
Category	B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant	J. WALTER THOMPSON London, UNITED KINGDOM
Idea Creation	J. WALTER THOMPSON London, UNITED KINGDOM

Name	Company	Position
Russell Ramsey	J. Walter Thompson London	Executive Creative Director
Adam Collins	J. Walter Thompson London	Creative Director
Charlotte Jude	J. Walter Thompson London	TV Producer
Jennifer White	Freelance	Dancer
Jason Kittelberger	Freelance	Dancer
Sidi Larbi Cherkaoui	Freelance	Choreographer
Noam Murro	Biscuit Filmworks	Director
Ed Wild	ED WILD B.S.C.	Director of photography
Shawn Lucy	Biscuit Filmworks	Managing Director
Orlando Wood	Biscuit Filmworks	Executive Producer
Charlotte Woodhead	Freelance	Producer
Stewart Reeves	Work	Editor
Electric Theatre Collective LA	Electric Theatre Collective LA	Post Production
Sam Ashwell	750mph	Sound Designer
Biscuit Filmworks	Biscuit Filmworks	Production Company

Brief Explanation

We see a scared woman as she’s confronted by a menacing man. We hear a powerfully haunting soundtrack, an original composition created and performed by Ellie Goulding. As the man lifts the woman into the air it becomes clear that this is actually an emotionally intense and physical dance routine. As they perform this captivating routine, choreographed by Sidi Larbi Cherkaoui, associate artist at Sadler’s Wells, the song swells and undulates in perfect time to the hits, kicks, turns and pirouettes. After three grueling minutes, the woman eventually finds the courage to run away. When the man tries to catch her he is stopped by an invisible wall. A title appears. “On average, high-risk victims live with domestic abuse for more than two years before getting specialist help.” The final frame drives viewers to the Victim Support and NCDV websites.