Title	MARRIAGE MARKET TAKEOVER
Brand	SK-II
Product/Service	SKINCARE
Category	B07. Corporate Image & Sponsorship
Entrant	FORSMAN & BODENFORS Gothenburg, SWEDEN
Idea Creation	FORSMAN & BODENFORS Gothenburg, SWEDEN
Media Placement	BE ON Copenhagen, DENMARK
PR	BE ON Copenhagen, DENMARK
Production	TOOL Los Angeles, USA

Name	Company	Position
Susanna Fagring	FORSMAN & BODENFORS	Account Supervisor
Linda Tiderman, Jenny Edvarsson	FORSMAN & BODENFORS	Account Manager
Sophia Lindholm, Karina Ullensvang	FORSMAN & BODENFORS	ART DIRECTOR
Tove Eriksen Hillblom	FORSMAN & BODENFORS	Copywriter
Amat Levin	FORSMAN & BODENFORS	PR-strategist
Christian Sundén	FORSMAN & BODENFORS	Designer
My Troedsson	FORSMAN & BODENFORS	PLANNER
Alexander Blidner (film), Peter Gaudiano (digital)	FORSMAN & BODENFORS	Agency Producer, Film/Digital
Joey Chung (freelance)	FREELANCE	Chinese writer
Cut n Run	Cut n Run	Postproduction
Be On / AOL Platforms	Be On / AOL Platforms	Client Lead: Jakob Stigler, Head of Planning & Strategy: Thor Otar Nielsen
Floyd Russ	TOOL	DIRECTOR
Mary Church	TOOL	PRODUCER
Victor Magro	Future Perfect Music	MUSIC
Robert Helphand	TOOL	Exec producer
Jacob Moller	TOOL	D.O.P
Robert Ryang	TOOL	EDITOR
Cut n Run	Cut n Run	SOUND

Brief Explanation

The film opens with a glimpse into the immense pressure Chinese women face regarding marriage. It then proceeds to explain “Sheng Nu”, a term designed by the government to label and stigmatize unmarried women over the age of 27. At the same time, four independent Chinese women are introduced, sharing their own personal views on the subject. Their parents are shown too, and they explain that matchmaking was an integral part of how marriage worked in their days. This leads to an examination of the marriage market, a place where parents go to match their sons and daughters using personal ads. The daughters agree to attend the market with their parents, but only to deliver their own personal messages – that they refused to marry just for the sake of it. The film ends with the parents understanding their daughters’ viewpoint and the first steps towards reconciliation.