Title	BONBON COUTURE
Brand	VIKTOR & ROLF FOR L'ORÉAL
Product/Service	PARFUME
Category	A03. Fast Moving Consumer Goods
Entrant	THE AMBASSADORS Amsterdam, THE NETHERLANDS
Idea Creation	THE AMBASSADORS Amsterdam, THE NETHERLANDS

Name	Company	Position
Piet Paris	Agent and Artists	Creative Director

Brief Explanation

What is the strength of the story?: “Something is happening in the animation that transforms the protagonist. She gets a new dress and ends up on the catwalk; in one way or another the catwalk remains – like a football stadium with artificial light, for example – greatly appealing to the imagination.”