I'M NOT ASKING TO BE A FIREFIGHTER

TitleI'M NOT ASKING TO BE A FIREFIGHTER
BrandFOUNDATION INTEGRATION
Product/ServiceSPRAWNIWPRACY.PL
Category B08. Charities, Public Health & Safety, Public Awareness Messages
Entrant WALK Warsaw, POLAND
Idea Creation WALK Warsaw, POLAND
PR WALK Warsaw, POLAND
Production LUCKY LUCIANO PICTURES Warsaw, POLAND
Additional Company STUDIO HORYZONT Warsaw, POLAND
Additional Company 2 SOUND TROPEZ Warsaw, POLAND
Additional Company 3 DELTAONE Warsaw, POLAND
Additional Company 4 DI FACTORY Warsaw, POLAND
Additional Company 5 LOCOMOTIVE Warsaw, POLAND
Credits
Name Company Position
Aleksander Frydrych Walk Digital Creative Director
Magdalena "Bronka" Braniewska Walk Creative
Marta Bresińska Walk Agency Producer
Piotrek Pogorzelski Walk Designer
Maciek Kowalczuk Lucky Luciano Pictures Director
Bartek Kaczmarek Lucky Luciano Pictures DOP
Michał Sitek Lucky Luciano Pictures Producer
Arleta Robinson Lucky Luciano Pictures Producer
Marcin Nowak Lucky Luciano Pictures Production Assistant
Marek Skorupski DI Factory Editor
Fred Van Eeden Lucky Luciano Pictures Colorist
Wojtek Żogała Lucky Luciano Pictures Scenographer
Ewa Drobiec Lucky Luciano Pictures Makeup Artist
Konrad Nadrowski Lucky Luciano Pictures 1AD
Jacek, Tomasz, Janusz Bykowscy Lucky Luciano Pictures Special Effects
Tomasz Krzemieniecki Lucky Luciano Pictures Stunt coordinator
Katarzyna Psoda Lucky Luciano Pictures Casting

Brief Explanation

A squad of disabled firefighters responds to an emergency. An amputee struggles to slide down the pole; a man in a wheelchair can't get to the engine in time; a blind man, accompanied by his guide dog, drives the fire truck; and a double-arm amputee can't handle the hose. It's a joke of course. The disabled stars laugh at their limitations. "I'm not asking to be a firefighter", they say, revealing themselves to be teachers, IT experts, data analysts, HR executives and musicians. They direct the viewer to an on-line recruitment service for people with disabilities.